This episode of The Wilshire IT RevCast explores how healthcare providers can evolve from transactional “business partner” relationships to strategic, integrated partnerships across the revenue cycle. Evan Martin is joined by guest Suzanne Hatch, CRO & EVP of Client Experience at Getix Health, to unpack different sourcing models (in‑house, co‑sourced, outsourced, champion–challenger), emphasizing trust, transparency, governance, and cultural alignment—especially around AI, technology roadmaps, and community fit—as critical factors in building a resilient, ecosystem‑based revenue cycle strategy.

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